The video below shows you just how easy life could be for recording video, taking pictures, communicating with others, getting directions and more. I admit that when I first saw images of people wearing Google Glasses I thought to myself, there is no way I would wear them. After seeing this though, I am ready to just give a blank ... Read More
Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature. From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision. Why? ... Read More
Growing up, ADD wasn’t a widely known problem. It was mostly associated with young kids who bounced off walls and drove their parent’s nuts, but not so much for older children and adults. ADD is something I have struggled with my entire life and why even though my IQ is in the 140s, it was and still is extremely difficult ... Read More
The latest big disruptor in our digital world is going to be (and already is) the staggeringly rapid increase in the use of mobile devices. For everyone involved in marketing, this is something that we have to educate our clients and ourselves about. Because more than anything else right now, this shift affects every business’s most valuable digital asset…their website. ... Read More
To discuss branding in the age of Social Media, one must first understand what branding is: Let’s start with a brand. What is it? A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you. It tells people who you are. ... Read More
After years of absence, Charlie the Unicorn is back! Charlie went viral on YouTube three years ago with three episodes topping tens of millions of hits. After a (very long) three year absence, he is back! ... Read More
Since April of 2012, Chrome has been leading the browser market share wars according to StatsCounter and that trend is growing stronger by the month. Internet Explorer, even with the release of Windows 8 in October, has been on a steady decline of usage. IE 7 has 3% of the overall market share (really people?) and IE 6 at .75%. ... Read More
The conversation that revolves around Social Media, and Marketing overall, is evolving. Many are becoming more sophisticated in their study and use of these communication tools, but many are not. Some are becoming more comfortable with their use, but more confused about how they ramp up the understanding of the nuts and bolts of measurement, ROI, sales, the concept ... Read More
Now, all brands once in awhile make a mistake or a goof on social media. It happens; but using a tragedy as a sales pitch? I mean really? Dansko has since removed this from their timeline for some reason… What do you think? ... Read More
What is a brand style guide? A brand style guide is a set of standards for the writing and design of brand documents and publications. They can range from a single document to your overall style for your brand. While brand style guides are extremely common for medium to large business brands, more often then not, smaller businesses either don’t ... Read More
Twitter and Nielsen Ratings have partnered up to create “Nielsen Twitter TV rating”. Nielsen, the longstanding TV ratings publisher, is bringing their ratings metric to Twitter to create a social metric that measures the conversations on Twitter about TV shows. “The Nielsen Twitter TV Rating will serve to complement Nielsen’s existing TV ratings, giving TV networks and advertisers the real-time metrics required ... Read More
Zach Sobiech, just 17 years old, from Lakeland, Minnesota , wrote a song called “Clouds,” to say good-bye to friends and family. Zach was diagnosed with osteosarcoma in 2009. Osteosarcoma is rare form of cancer affecting just 800 people per year. After many surgeries, including a major hip replacement, Zach has ran out of options and has been given just months to live. ... Read More
A statement by actor Morgan Freeman went viral over the weekend via social media. A statement commenting on the media coverage of the Newtown School tragedy. According to Freeman publicist Stan Rosenfield, this statement was fake and has no idea where it came from he told The Wrap. Below is the statement that went viral. “You want to know why. This may ... Read More
A landing page is a single web page that is normally the result of a web user clicking on an advertisement or search engine optimized (SEO) result. It can be extremely powerful in attracting SEO results for focused keywords when optimized and can lead to greatly increased conversion ratios with specific copy directly relating to the advertisement link. A landing ... Read More